George Sheldrake is a strategist, system and service designer, with a background in large scale digital and print brand design systems. She helps organisations understand, design and visualise strategy; using diagrams, service/journey maps, and propositional journeys.

She has a multidisciplinary approach to design and has worked on high profile projects in visual, product, service and publication design as a creative, strategist and user experience director.

With over 16 years’ experience in the private and public sector, George has worked with organisations of all sizes. She worked on a number of high profile global launch products and services with brands including Nike, Barclaycard, the BBC, and Swisscom and in the public sector for Ministry of Justice, HM Land Registry and the Government Digital Service to help redefine service strategy, uncover new opportunities and implement a systematic approach to design.

She currently works as an advisor with a number of startups.

Ask George about:

• Service and system design
• Design for launch, design for digital transformation
• Service and product kick-off workshops
• Service systems and journey mapping