Former digital engagement advisor to UK Government and Vice President of Marketing Communications at The Boeing Company, Georgina has spent the last 16 years advising large organisations on the role of digital transformation in marketing and public relations effectiveness.

From organisational design and team building; global reputation management and creative storytelling, Georgina has led a digital agenda to help modernise operations and reimagine how and where brands show-up to deliver meaningful impact. This included leading Boeing’s global crisis response throughout 2018-2020 and establishing Boeing’s first Digital Center of Expertise. She is also author of HM Government’s Social Media Playbook.

Prior to her move to the States, Georgina was Associate Director at marketing agency Kindred. There she stood up the agency’s award-winning social media group supporting clients including IKEA, The Camelot Group, Department of Education (DfE) and Department for Innovation & Skills (BIS).

Ask Georgina about:

• Marketing and communications effectiveness on a global scale

• Digital competencies across people, platforms and performance

• Channel and content marketing

• Crisis and reputation management